eMarketing is fundamental
in the success of a website. Without public awareness,
your site will either never be found, or will be quickly
forgetten. Arcarus Creative offers many eMarketing
services that can guarantee your site has a chance
in the highly competitive market of online business.
Overview of Services
Search Engine Optimization (SEO) [TOP]
It is widely known that search engine optimization
is just one part of a comprehensive Internet marketing
strategy; however it is by far the most important part.
If your company is interested in driving internet traffic
to your site, search engine placement and keyword related
advertising is the key. In many cases 80% to 90 % of
the traffic to your site will be as a direct result
of search engine optimization. Let us create a risk-free
search engine strategy for your company to dramatically
increase your website traffic, stand apart from your
competitors, reduce your cost of client acquisition
and expand market share.
Website
Audit [TOP]
Large numbers of websites designed
by developers are not optimized for today’s search
engines. We will analyze your web sites keywords,
usability, search engine ratings/rankings etc.
We will then compare these findings with 2 of your
competitors. We will submit a report and establish
a list of keywords that are consistent with the searches
users are making at leading search engines. We will
then modify your website, and re-submit your website
to these search engines. We will supply you with a
complete audit of the results and provide you with
recommendations on further enhancements to your site
for your consideration.
Our service includes:
- Website optimization (form, content and navigation)
- Title – Page title
optimization more important than you think
- Meta tags – customized
and dynamic each page
- Keyword Effectiveness – comparison
versus words actually used
- Javascript Hiding
- Style Hiding
- Description – Page
description in header
- First Paragraph – Importance
- Alt tags – on
images for non-graphical browsers and search engines
- Copyright – Your
claim to fame
- Link optimization – links
within your site and to and from others
- HTML validation – validity
checking and correction
- CSS Validation – validity
checking and correction
- People Friendly – Navigation
usability testing
- Search Engine Friendly – Link
modification
- Dynamic content based
on user agent – User
agent recognition
Search Engine Submission [TOP]
If your company is seeking a comprehensive
web site submission service to reach across the entire
Internet, we offer the service you need. We will optimize
the structure of your site and perform a monthly submission
to all the major search portals and thousands of additional
search engines and directories.
Our service includes:
- Hand Submission to relevant lists and search engines
- Automated Submission setup, execution and planning
- Search engines - major and minor
- Major Indexes
- Business Indexes
- Canadian Indexes
- Shopping Indexes
- Special Indexes
- International Indexes
- Link popularity
Overture and Adwords Campaigns [TOP]
Once we have submitted your web
site to the global search engines, we will want to
ensure that it stays there and is placed as high as
possible within the search results. We will improve
your ranking and track and report the results back
to you on an on-going basis.
Our service includes:
- Click-through analysis
- Cost analysis
- ROI
- A-la-cart context sensitive ad placement
- Customizable (region, city, country(s))
- Set daily budget determines ad placement
- Multiple ad campaigns
- Pay for click-through track with conversion code
- Effectiveness tracking
Content Refresh Service [TOP]
We offer smart, web-based content management
systems that enable you to change update and modify
your site as required without any need for complex
programming or even in-house technical staff.
Our service includes:
- Consulting
- Weekly, monthly, seasonal
refresh
Email Campaigns [TOP]
We provide advanced email marketing
solutions and campaigns to create and distribute
highly-targeted email marketing newsletters/campaigns
to opt-in subscribers and client databases. We have
the know-how and experience to help you build long
term, profitable customer relationships by targeting
multiple audiences with highly focused email campaigns
and then track the results instantly.
Our service includes:
- Full service email creation, management, setup
and reporting
- Opt-in email strategies
- Statistics and Tracking
- Self-Serve capability
Usage Satistics Analysis [TOP]
A vital component to a successful
Internet presence is to be aware on an on-going basis
of a full range of usage statistics and navigation
flow. We can design and implement systems to retrieve
and display this information to a broad range of
company staff in real-time.
Our service includes:
- Statistics reporting, analysis and distribution
- User Navigation Flow Analysis
Banner Ads [TOP]
Banner ads as well
as their placement yield two primary benefits. The
first benefit is that effective banner ads are designed
to entice users to click on the banner and be sent
directly to a specific product or service page or
the advertiser's website. The key to banner advertising
is the ease by which the effectiveness of a particular
ad can be measured. Each time a user sees the banner
ad is an impression and each time a user clicks on
the ad is a clickthrough. The effectiveness ratio
is determined by dividing clickthroughs by the number
of impressions. The second benefit of banner ads
is to build company and/or brand recognition. We
can create high impact banner ads ranging from static
designs through to multimedia pop-up flash ads.
Our service includes:
- Consulting
- Design
- Placement
- Effectiveness analysis
Forms and Data Collection [TOP]
We provide mission-critical
web-based business process automation solutions for
creating, deploying, managing and routing forms and
their resulting data sets. Online forms are the most
efficient means for organizations to get feedback
from clients and prospects ranging from simple quotation
requirements to crafting detailed specifications
and configurations relevant to their specific requirements.
Our service includes:
- Consulting
- Forms design
- Database integration
- Effectiveness analysis
Consulting Services [TOP]
Our multi-tiered
approach to web consulting brings together all aspects
of strategic planning, concept development, design,
content, online marketing, customer service, interactive
applications, e-commerce, and database management.
We will work in conjunction with your organization's
Web team to develop and implement a custom solutions
designed to solve your specific needs.
Our service includes:
- Analysis of your current site with recommendations
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